Follower count alone doesn’t mean much anymore. I’ve worked on campaigns where smaller creators with real engagement performed way better than big accounts with ghost audiences. Brands are slowly catching on and looking at comments, saves, and actual conversions. I even saw a discussion about this recently while browsing forums for random stuff, kinda like when people look up a craigslist customer service phone number https://craigslist.pissedconsumer.com/customer-service.html only when there’s a real issue. Quality > numbers now.