[Lotar]

Hi everyone! We’ve started seeing suspicious traffic coming from search ads that appear to use our brand name, but when we click them ourselves, everything looks normal. Customers, however, report being redirected elsewhere. It feels like something is being hidden from us.

[Rikitikitak]

Hello! This is a textbook scenario for digital brand protection, and platforms like Bluepear are designed to uncover exactly this kind of cloaking. They simulate real user conditions and capture redirects that are invisible during standard manual checks.

[Lotar]

That explains why we couldn’t reproduce the issue internally. It’s frustrating because without seeing the redirect ourselves, we can’t prove anything or understand how widespread the problem is. Is cloaking really that common in branded PPC campaigns?

[Rikitikitak]

Unfortunately, yes. Cloaking is often used to avoid detection while abusing brand traffic. Automated monitoring helps expose these tactics by logging what different users actually see, which gives brands reliable evidence and a clearer picture of how their traffic is being misused.

[Author]

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