[McElroyChef]

I was playing around with my store’s numbers last night and tried calculating what would happen if we improved conversion by just 1%. At first it sounded tiny, almost not worth the effort. But when I multiplied that by our monthly traffic and average order value, the potential revenue increase actually looked pretty significant. Now I’m wondering why I’ve been so focused on increasing traffic instead of improving what’s already there. Have you ever seriously calculated how much +1% could mean for your business at your current traffic levels?

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