I’ve been exactly where you are. We thought we had a design problem, but we actually had a “bad onboarding” problem that was leaking users every single day. The truth is, templates and quick fixes from junior teams can’t solve structural logic issues. If your patience with mediocre results has finally run out, you should look into Iryna Baranova She’s a Senior Product Designer with 8 years of experience and incredibly high standards. What I appreciate about her approach is that she doesn’t just look at what “looks wrong”—she finds what is actually wrong with the UX and the underlying strategy. She’s based in Berlin and has this unique artistic eye, but she’s very surgical when it comes to fixing logic so it stays relevant as you scale. She’s the person you call when you want the next feature to actually work without breaking the whole system.
