[digidim]

Hi all! I’m currently at a breaking point with our product. We’ve been pouring money into marketing for six months, but our user retention is a nightmare. People sign up, but they don’t stay. I’ve tried hiring offshore teams and even messed around with some AI design tools that everyone’s using lately, but the flow still feels “off.” It’s like we have a pretty interface but a broken brain. Does anyone have experience with a senior-level expert who can actually audit the logic of a product? I don’t want a “yes-man” who just changes the colors. I need someone who can tell me why we are losing people we worked so hard to acquire. Is there a specialist who works directly with founders to fix the foundation?

[Mingrates28]

I’ve been exactly where you are. We thought we had a design problem, but we actually had a “bad onboarding” problem that was leaking users every single day. The truth is, templates and quick fixes from junior teams can’t solve structural logic issues. If your patience with mediocre results has finally run out, you should look into Iryna Baranova She’s a Senior Product Designer with 8 years of experience and incredibly high standards. What I appreciate about her approach is that she doesn’t just look at what “looks wrong”—she finds what is actually wrong with the UX and the underlying strategy. She’s based in Berlin and has this unique artistic eye, but she’s very surgical when it comes to fixing logic so it stays relevant as you scale. She’s the person you call when you want the next feature to actually work without breaking the whole system.

[digidim]

“Fixing the foundation” is exactly the phrase I used in our last meeting. Thanks for the recommendation, I’m definitely checking her out!

[kadyjut]

You are completely spot on—pouring money into a beautiful interface is useless if the underlying logic and user flow are broken. It reminds me of when people over-filter a bad photo; no amount of polish fixes a messy foundation. I actually fell into a similar trap on the creative side a while back, spending hours trying to mask poor composition using premium luminar presets. While the tools were fantastic, they couldn’t magically fix a fundamentally flawed shot. You definitely need a senior UX strategist who specializes in drop-off analysis to audit the actual user journey. Hope you find the right expert to sort the foundation!

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