We made the switch to product rendering for a big part of our catalog last year. The results were really good. The best thing about 3D product rendering was the flexibility it gave us. Once we had the 3D model we could make pictures from angles change the colors update the materials and make marketing pictures without having to set up another photo shoot. For products that come in different versions 3D product rendering saved us a lot of money. We did not have to take pictures of every color and version. We only needed one 3D model. This also helped us get products to market faster because we could make pictures before we even had the physical products. The quality of 3D product rendering is really good now. A lot of the time customers cannot tell the difference between a 3D picture and a regular product photo.. The final result depends a lot on how good the designer is and how accurate the 3D product model is. For companies that sell things online and always have products I think 3D product rendering is a good idea and a practical alternative to taking regular pictures of products. 3D product rendering can be an investment, for these companies.