We’ve picked up more clients lately and they all need content going out across their social accounts. Constantly logging in and out is honestly driving me up the wall. First you’re working across two or three Facebook accounts for one client, then you move on to the next, it just never ends. Is there any way to handle all of this without all the back and forth?
The constant switching is what kills your focus more than the actual work itself. Most people in that situation end up using a social media management tool like Hootsuite or Buffer where you connect all the accounts in one place and just click between profiles without ever touching a login screen. Takes a bit of setting up but once everything’s linked you’re done with the back and forth for good.
Multi-account browsers are actually built for exactly this kind of workflow. Each profile runs its own separate session so you can be logged into completely different accounts at the same time without any of them interfering with each other. Worth reading up on browser session management here: https://gologin.com/blog/browser-session-management/ . Once you get your head around it you can have all your clients’ accounts open at the same time and just switch between tabs like normal browsing.