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Hey everyone, I’ve been wondering about something for a while now. When it comes to influencer marketing, a lot of people seem to assume that having a huge number of followers automatically makes someone credible or trustworthy. But in my experience, I’ve noticed some accounts with tens of thousands of followers barely get any real engagement on their posts. Does a high follower count actually matter anymore, or are brands mostly just looking at the numbers without considering how real or active the audience is? I’d love to hear what you all think, especially if you’ve worked with influencers or run campaigns yourself.

[RobbertClaus]

I think the question of how real or active an audience is goes to the heart of effective digital strategy. It’s not just about numbers — it’s about engagement, trust, and relevance, especially in sectors where timing and reliability matter. In transportation and logistics, reaching the right audience with meaningful content can directly impact growth and client relationships. That’s why building visibility through targeted search strategies is so important. Applying seo for transportation and logistics helps businesses connect with active, decision-making audiences and ensures that marketing efforts translate into measurable results and long-term partnerships.

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