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Hey everyone, I’ve been wondering about something for a while now. When it comes to influencer marketing, a lot of people seem to assume that having a huge number of followers automatically makes someone credible or trustworthy. But in my experience, I’ve noticed some accounts with tens of thousands of followers barely get any real engagement on their posts. Does a high follower count actually matter anymore, or are brands mostly just looking at the numbers without considering how real or active the audience is? I’d love to hear what you all think, especially if you’ve worked with influencers or run campaigns yourself.

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