Hey folks,
Has anyone else noticed how unpredictable Instagram engagement has become lately? I’ve been testing different posting times this year, and it feels like what worked in 2023–24 doesn’t necessarily perform the same now.
Some creators say early mornings (before 9 a.m.) work best because users check their feeds right after waking up. Others swear by evening posts around 7–9 p.m., when most people unwind and scroll. I’m curious to know what everyone’s seeing in 2025. Are there new “sweet spots” that consistently drive better engagement?
Also, for anyone trying to optimize their schedule, this updated guide really helped me understand the latest timing data: Best Time to Post on Instagram in 2025
Would love to hear your experiences — especially if you manage multiple accounts or run brand pages. Are you still posting manually, or have you switched to schedulers like Buffer or GUDSHO?